Date: September 22, 2015
Time: 8:30 AM until 12:00 PM
Hope Katz Gibbs
Topic: 2015 Annual "Woman 2 Woman" Extravaganza
Organization: Network for Enterprising Women
Location: Jefferson Lakeside Country Club, Richmond VA
At this annual event for the entire community, keynote speaker Hope Katz Gibbs will pull pages from her book, “PR Rules: The Playbook” and do a 35-minute media training session with audience members.
Three lucky attendees will have the spotlight shown on them in an interview with Gibbs, who in addition to being a publicist since 2001, has been a journalist since graduating from the University of Pennsylvania in 1986.
“The ladies will have the opportunity to show off their interviewing skills, and also teach the audience about their business,” says Gibbs. “Best of all, this teachable moment enables everyone in the room to learn more about how to act, and react, with poise and grace during an interview with a reporter.”
Is it really important to be featured in the news? What are the benefits? What are the drawbacks? Does it truly help grow your business? You’ll find out all of that, and more, in this interesting and fun presentation.
About the Network for Enterprising Women
The Network of Enterprising Women (NEW) was born in 1988, founded by Shirley Wagner and Debbie Johnston, two professional businesswomen seeking to build a women’s networking group by meeting each month to laugh, network, and build relationships. Soon, they were joined by hundreds of others, and NEW became a nonprofit, with a board of directors and an active philanthropic initiative.
“The main goal of NEW is to assist and encourage women who desire to become established in business, and to promote and foster the exchange of knowledge and understanding of methods for success in establishing and maintaining a business,” says Dee Dee Schurman, the incoming 2015 president. What does she have planned for the coming year? And what’s on the horizon for this growing networking group? Click here for a Q&A with Dee Dee.
About Hope Katz Gibbs
Journalist, publicist, author, and entrepreneur Hope Katz Gibbs is the founder of Inkandescent Public Relations (InkandesentPR.com), a PR firm for entrepreneurs; and the publisher of Be Inkandescent (BeInkandescent.com) — a monthly business magazine for entrepreneurs, by entrepreneurs, that gets more than 1 million visits/month.
Hope has been a reporter since graduating from the University of Pennsylvania in 1986, writing for publications including The Washington Post, USA Today, The Miami Herald, Costco Connection, among others, and has won nearly a dozen awards for feature writing, and newsletter writing.
She got into the PR biz in 2001, and incorporating the Inkandescent Group LLC in 2008. Since then, she has represented more than 350 small business owners, authors, artists, educators, restauranteurs, and more. In August 2014, she released her first book, “PR Rules: The Playbook,” to help more entrepreneurs master the art of PR to supersize their small business. Learn more at PRRulesPlaybook.com. Contact Hope by email at firstname.lastname@example.org, and by phone at 844-Inky-PR8.