Date: July 21, 2013
Time: 9 a.m.
Yvette Montero Salvatico
Topic: Natural Foresight: Four Steps to a Futures Culture
Organization: World Futures Society 2013 Exploring the Next Horizon Conference
Location: Chicago, Illinois
Details of the Speech: As more and more companies begin to recognize the importance of foresight and futures thinking in their increasingly complex organizations, there has been a strong call for tools and methods that can seamlessly integrate into their current processes and corporate cultures. Too often, companies have found it difficult to implement strategic foresight because of a lack of practical applicability and an overly academic approach.
To overcome this implementation hurdle, Kedge has created a four-step process (Explore, Discover, Map, and Create) that mimics natural growth curves. By presenting the critical skill set of futuring through more organic approaches that echo those found in product development and business planning, foresight can be more readily adopted. Corporate foresight practitioners will be exposed to a straightforward, action-based approach to building a foresight competency in their organization.
The Kedge Natural Foresight Method includes foresight tools like environmental scanning, assumption/bias modeling, and scenario development, organized in a straightforward, adaptable approach that has been successfully implemented in large, multinational firms.