Date: October 28, 2013
Time: 5:30 PM EST
Hope Katz Gibbs
Topic: PR for Futurists: What the smartest kids in the class need to know
Organization: University of Houston Futures Studies Prorgram
Location: Houston, TX
About this speech: How can you promote folks who study nearly everything in print to pick up on business and consumer trends — then forecast the future? That challenge is what Hope Katz Gibbs took on for the futurist think tank Social Technologies from 2006-2008.
In that time, she helped the team of 40 futurists land spots three times on the CBS Early Show (talking about Helicopter Parenting, the Future of Youth Happiness, and the Future of Men), The New York Times, Foreign Policy magazine,_ TV Guide, and more.
How can other futurists launch a successful PR campaign to grab a bigger piece of the thought space and raise their visibility? Don’t miss this speech.
About Journalist, publicist, and entrepreneur Hope Katz Gibbs: Hope started her career as a reporter, writing for The Washington Post, USA Today, The Miami Herald, George Washington University magazine, The Costco Connection, and dozens of alumni, association, general interest, and education publications. Click here to view her published clips.
The award-winning reporter got into PR in 2001, and in 2008 incorporated The Inkandescent Group LLC. With the mission of promoting, educating, and inspiring entrepreneurs, the firm’s flagship is Inkandescent Public Relations, a PR, marketing, web development, and design firm that helps businesses boost their visibility.
- Be Inkandescent: In January 2010, she launched www.BeInkandescent.com, the monthly business magazine by entrepreneurs, for entrepreneurs.
- Inkandescent Networking: In 2011, she launched InkandescentNetworking.com, which lists great networking events and promotes professionals in 7 East Coast cities—from NYC to Miami.
- Inkandescent Speakers: To share the best practices in small business published in Be Inkandecent magazine, in 2012 she launched the Inkandescent Speakers Bureau In line with her mission of promoting, educating, and inspiring entrepreneurs, this bureau of experienced business owners, industry experts, and inspirational speakers shares best practices in small business with professionals around the country.
- The Inkandescent Radio Show: Also in the fall of 2012, Gibbs created a radio show to amplify even more the voices of the entrepreneurs she promotes and writes about. In partnership with the Entrepreneur Podcast Network, Gibbs’ show will be live here.
Praise for Hope Katz Gibbs
Lauryn Han, Special Project Coordinator, Northern Virginia Business Development Assistance Group, Inc.
“Hope’s presentation on PR to our entrepreneurship class brought a new dimension into participants’ individualized business development strategy, and you showed them how PR could play a key role in their early success. Her presentation was full of practical information about how to design your website to bring more leads and customers, and what elements of a typical website design are a waste of your time and money. We thank her for her generosity in sharing her experience and knowledge with our class.”
Evan Davies, Training & Job Development Specialist, Arlington-Alexandria Coalition for the Homeless
“Hope’s mission is to educate, inspire, and promote entrepreneurs. I believe that Hope educates, inspires, and promotes everyone she comes to know. She has enthusiastically embraced our micro-entrepreneurship training program, and offers invaluable insights to those actively pursuing their entrepreneurial dreams, as well as those who may simply imagine doing so. AACH looks forward to working with Hope in the future as we strive to make those dreams a reality.”
Sean J. Coleman, J.D., Regional Director, Webster University
“Hope Katz Gibbs is a powerful voice for all people, both men and women, on the value of inclusiveness in building relationships in today’s modern business world. She teaches inclusiveness, but more importantly she practices it. We hope to bring her back to Webster for many more speaking engagements.”
Gybrilla Blakes, PhD, Bolling Air Force Base
“In our lively panel discussion on The Woman Manager, Hope Gibbs’ insight on what is paramount for women in today’s global workforce was instrumental in the success of our panel, and was well received by the audience of Webster University’s graduate students. We’ll look forward to bringing her back again for future speaking events.”
Click here for more testimonials about InkandescentPR.
PR Rules: Hope Katz Gibbs’ Speaking Topics
Topics for entrepreneurs: 60-minute interactive talks
(These can also be done as 30-minute lunch-and-learns, or extended into 2-hour interactive workshops)
The 8 Steps to PR Success
Of the zillion PR firms in America, odds are good that no two will approach PR and marketing your business the same way. But, we all use the same tools in the PR toolbox. What will set your business apart from the pack is how you finesse your message, stay consistent, and find clever ways to maximize your visibility.
In this 60-minute speech, we’ll begin by sharing the 7 Steps to PR Success that you need to know before you get started (20 minutes):
1. Create a stunning website.
2. Develop an explosive PR campaign.
3. Make a splash in the news.
4. Write a column in a magazine.
6. Join a Speakers Bureau.
7. Write a book.
8. Pay it forward.
Website Madness: How to Create a Stunning Site, Without Losing Your Mind—or Emptying Your Wallet
The first rule of PR success is to create a stunning website. But how? In this talk, the audience will learn the tricks of the web development business so that—whether you do it yourself or hire a professional—you’ll be able to create a strategy and timeline that will help you master the process.
1. Why your website is your little black dress / your Brooks Brothers suit.
2. What it’s not, and why music and flash aren’t your friends in this venue.
3. How to think logically through the structure of the site.
4. Why Howard Gardner’s theory of multiple intelligences is a great guide.
5. Why, when it comes to websites, change is the key.
Gibbs will also invite the audience to share their websites, newsletters, marketing materials, and social media strategies with the group for a discussion and analysis.
Note: Internet connection is required for this portion of the talk. It also Includes Gibbs’ handout,_ The 12 PR Rules of Thumb
The Trifecta of Small-Business Failure—and How to Turn It on Its Head
Why do so many small businesses fail? Because the very characteristics and skills that make entrepreneurs want to start a business are most likely the ones that cause them to stumble. Here’s what we’ve heard some of our former clients say:
1. I want do it all by myself. After all, that’s why I went into business for myself in the first place.
2. I know I need a little help, but it’s so expensive. Do you promise that your help will make my business a success?
3. If I do hire and trust you, I want you to deliver on your promises and turn my business around within 30 days.
You are laughing, right? Partly because this approach sounds like something your children might say—and partly because it’s exactly how you feel. So stop the madness, and turn the trifecta on its head. In this 60-minute speech, which includes audience participation, we’ll show you how to buck the trend and create your own Trifecta of Small-Business Success.
Be Media Savvy: How to Make the Press Want to Meet You
How can you get in front of reporters, and talk to them so they care about your story? This talk is a strategy session that will help you learn to think like a reporter, and get your company in the news. Here’s how:
• Dive deep: Know when you have a story worth telling, and when you don’t.
• Find the reporters who will care: Slow and steady wins the race.
• Build up to the big time: Create a long-range PR strategy.
• Talk the walk: How to write a press release that gets attention.
• Maximize your visibility: What to do with your press coverage once you get it.
We’ll also discuss whether getting in the news is the best use of your PR energy.
Crisis Management 101: How to Avoid a Crisis Before It Happens—and What to Do When You Can’t
Why do small businesses, and big businesses, get themselves in such big trouble? That’s a rhetorical question, because the answers are as numerous as the problems themselves. So the key to avoid being the dramatic headline on the 6 o’clock news is to plan ahead, be prepared for the worst, and always always tell the truth. In this 30-minute talk, we’ll share case studies of the clients we have worked with who found themselves in the hot seat—and how they got themselves back on steady ground.
PR Rules: The Playbook
Are you ready to start spreading the news? That’s the goal of a great PR and marketing campaign. But that can be tough as a business owner—especially if your area of expertise isn’t PR and marketing. Still, you need to get the word out about the great work you do. In this 60-minute speech, we’ll teach you how to make the PR plays that score customers using the five tools and rules from our Inkandescent toolbox:
- Be Savvy: Understand the PR Playing Field. Learn the difference between PR, marketing, advertising, and sales.
- Be Strategic: Map Out Your End Game. To help you be successful, we’ll identify the goals for what we have seen be the most successful PR, marketing, and advertising campaigns.
- Be Wise: Understand The Trifecta of Small-Business Failure. In the land of PR, simplicity can often be complicated. In all of our years of working as entrepreneurs, with entrepreneurs, we have identified three attitudes that cause a business to go south—and not for the balmy winters. We call it The Trifecta of Business Failure. We can help you find ways to avoid these three deadly sins.
- Be Money-Smart: Assess the ROI. No successful businessperson does anything without knowing how much it will cost—and what the likely return will be on the investment. We’ll help you map out the finances of engaging in a variety of PR and marketing campaigns, and help you understand how to best assess the return on your investment.
- Be Big, Dream Big—Tell Your Story. And as any successful entrepreneur will tell you, the key to turning a big idea into a big business is to keep it simple. We’d like to add another point to that strategy: Make it fun.
For more information, contact Inkandescent Speakers Bureau founder Hope Gibbs at email@example.com, or 703 346-6975.