Speakers and Topics

Hope Katz Gibbs' Speaking Topics

Public Relations & Marketing

  • The 8 Steps to PR Success
  • Ending Website Madness: How to create a stunning site, without losing your mind—or emptying your wallet
  • The Trifecta of Small-Business Failure—and how to turn it on its head
  • Be Media Savvy: How to Make the Press Want to Meet You
  • Crisis Management 101: How to avoid a crisis before it happens—and what to do when you can’t
  • PR Rules: The Playbook

Inkandescent Speakers Bureau

8 Steps to PR Success: An Entrepreneur's Guide

Hope Katz Gibbs

Date: October 25, 2013 Time: 4-day conference Speaker: Hope Katz Gibbs Topic: 8 Steps to PR Success: An Entrepreneur's Guide Organization: International Quilt Market and Business Conference Location: Houston, TX

International Quilt Market and Business Conference — Houston 2013

October 26-30, 2013
George R. Brown Convention Center
Houston, Texas

Sponsored by Jo Packham, founder Where Women Create:

THE SUCCESS OF PASSION: Presentation and Q&A with well known Entrepreneurs in the fields of Design, Publishing, Licensing, Retail owners, and more

  • Friday – October 25th, 8-10 am
  • Monday – October 28th, 9 – 12 pm

THE BUSINESS OF THE STUDIO: Advice and personal questions answered by a: Lawyer, Accountant, Banker, Management Guru, Computer Technician, Business Planner, and others.

  • Saturday – October 26th, 8-10 am
  • Monday – October 28th, 2-5 pm

LET PEOPLE KNOW WHO YOU ARE: Information and advice from a: Publicist, Agent, PR Firm, Marketing Expert, Branding Guru, Promotion Professional, Event Co-ordinator, Social Media Authority, Advertising Specialist, and more.

  • Sunday – October 27th , 8-10 am
  • Tuesday – October 29th, 2-5 pm

THE ART OF ORGANIZATION: Those women and men featured in Where Women Create’s Book of Organization will share their reasons, ideas, secrets, and products be- hind why and how they keep themselves and their notes or papers, materials, supplies, and tools organized. Receive mountains of useful information, see endless examples, enjoy hands-on activities to create jar lids, labels, boxes, and so much more using die-cut machines and embossing folders (designed by Where Women Create and created by Sizzix). Enjoy a special “treat” to help you “feed” your creativity!

  • Wednesday – October 30th , 9 am – 12 pm

Learn more here: www.quilts.com.


About Journalist, publicist, and entrepreneur Hope Katz Gibbs: Hope started her career as a reporter, writing for The Washington Post, USA Today, The Miami Herald, George Washington University magazine, The Costco Connection, and dozens of alumni, association, general interest, and education publications. Click here to view her published clips.

The award-winning reporter got into PR in 2001, and in 2008 incorporated The Inkandescent Group LLC. With the mission of promoting, educating, and inspiring entrepreneurs, the firm’s flagship is Inkandescent Public Relations, a PR, marketing, web development, and design firm that helps businesses boost their visibility.

  • Be Inkandescent: In January 2010, she launched www.BeInkandescent.com, the monthly business magazine by entrepreneurs, for entrepreneurs.
  • Inkandescent Networking: In 2011, she launched InkandescentNetworking.com, which lists great networking events and promotes professionals in 7 East Coast cities—from NYC to Miami.
  • Inkandescent Speakers: To share the best practices in small business published in Be Inkandecent magazine, in 2012 she launched the Inkandescent Speakers Bureau In line with her mission of promoting, educating, and inspiring entrepreneurs, this bureau of experienced business owners, industry experts, and inspirational speakers shares best practices in small business with professionals around the country.
  • The Inkandescent Radio Show: Also in the fall of 2012, Gibbs created a radio show to amplify even more the voices of the entrepreneurs she promotes and writes about. In partnership with the Entrepreneur Podcast Network, Gibbs’ show will be live here.

Praise for Hope Katz Gibbs

Lauryn Han, Special Project Coordinator, Northern Virginia Business Development Assistance Group, Inc.
“Hope’s presentation on PR to our entrepreneurship class brought a new dimension into participants’ individualized business development strategy, and you showed them how PR could play a key role in their early success. Her presentation was full of practical information about how to design your website to bring more leads and customers, and what elements of a typical website design are a waste of your time and money. We thank her for her generosity in sharing her experience and knowledge with our class.”

Evan Davies, Training & Job Development Specialist, Arlington-Alexandria Coalition for the Homeless
“Hope’s mission is to educate, inspire, and promote entrepreneurs. I believe that Hope educates, inspires, and promotes everyone she comes to know. She has enthusiastically embraced our micro-entrepreneurship training program, and offers invaluable insights to those actively pursuing their entrepreneurial dreams, as well as those who may simply imagine doing so. AACH looks forward to working with Hope in the future as we strive to make those dreams a reality.”

Sean J. Coleman, J.D., Regional Director, Webster University
“Hope Katz Gibbs is a powerful voice for all people, both men and women, on the value of inclusiveness in building relationships in today’s modern business world. She teaches inclusiveness, but more importantly she practices it. We hope to bring her back to Webster for many more speaking engagements.”

Gybrilla Blakes, PhD, Bolling Air Force Base
“In our lively panel discussion on The Woman Manager, Hope Gibbs’ insight on what is paramount for women in today’s global workforce was instrumental in the success of our panel, and was well received by the audience of Webster University’s graduate students. We’ll look forward to bringing her back again for future speaking events.”

Click here for more testimonials about InkandescentPR.

PR Rules: Hope Katz Gibbs’ Speaking Topics

Topics for entrepreneurs: 60-minute interactive talks
(These can also be done as 30-minute lunch-and-learns, or extended into 2-hour interactive workshops)

The 8 Steps to PR Success

Of the zillion PR firms in America, odds are good that no two will approach PR and marketing your business the same way. But, we all use the same tools in the PR toolbox. What will set your business apart from the pack is how you finesse your message, stay consistent, and find clever ways to maximize your visibility.

In this 60-minute speech, we’ll begin by sharing the 7 Steps to PR Success that you need to know before you get started (20 minutes):

1. Create a stunning website.
2. Develop an explosive PR campaign.
3. Make a splash in the news.
4. Write a column in a magazine.
5. Network!
6. Join a Speakers Bureau.
7. Write a book.
8. Pay it forward.


Website Madness: How to Create a Stunning Site, Without Losing Your Mind—or Emptying Your Wallet

The first rule of PR success is to create a stunning website. But how? In this talk, the audience will learn the tricks of the web development business so that—whether you do it yourself or hire a professional—you’ll be able to create a strategy and timeline that will help you master the process.

Tips include:

1. Why your website is your little black dress / your Brooks Brothers suit.
2. What it’s not, and why music and flash aren’t your friends in this venue.
3. How to think logically through the structure of the site.
4. Why Howard Gardner’s theory of multiple intelligences is a great guide.
5. Why, when it comes to websites, change is the key.

Gibbs will also invite the audience to share their websites, newsletters, marketing materials, and social media strategies with the group for a discussion and analysis.

Note: Internet connection is required for this portion of the talk. It also Includes Gibbs’ handout,_ The 12 PR Rules of Thumb


The Trifecta of Small-Business Failure—and How to Turn It on Its Head

Why do so many small businesses fail? Because the very characteristics and skills that make entrepreneurs want to start a business are most likely the ones that cause them to stumble. Here’s what we’ve heard some of our former clients say:

1. I want do it all by myself. After all, that’s why I went into business for myself in the first place.
2. I know I need a little help, but it’s so expensive. Do you promise that your help will make my business a success?
3. If I do hire and trust you, I want you to deliver on your promises and turn my business around within 30 days.

You are laughing, right? Partly because this approach sounds like something your children might say—and partly because it’s exactly how you feel. So stop the madness, and turn the trifecta on its head. In this 60-minute speech, which includes audience participation, we’ll show you how to buck the trend and create your own Trifecta of Small-Business Success.


Be Media Savvy: How to Make the Press Want to Meet You

How can you get in front of reporters, and talk to them so they care about your story? This talk is a strategy session that will help you learn to think like a reporter, and get your company in the news. Here’s how:

• Dive deep: Know when you have a story worth telling, and when you don’t.
• Find the reporters who will care: Slow and steady wins the race.
• Build up to the big time: Create a long-range PR strategy.
• Talk the walk: How to write a press release that gets attention.
• Maximize your visibility: What to do with your press coverage once you get it.

We’ll also discuss whether getting in the news is the best use of your PR energy.


Crisis Management 101: How to Avoid a Crisis Before It Happens—and What to Do When You Can’t

Why do small businesses, and big businesses, get themselves in such big trouble? That’s a rhetorical question, because the answers are as numerous as the problems themselves. So the key to avoid being the dramatic headline on the 6 o’clock news is to plan ahead, be prepared for the worst, and always always tell the truth. In this 30-minute talk, we’ll share case studies of the clients we have worked with who found themselves in the hot seat—and how they got themselves back on steady ground.


PR Rules: The Playbook

Are you ready to start spreading the news? That’s the goal of a great PR and marketing campaign. But that can be tough as a business owner—especially if your area of expertise isn’t PR and marketing. Still, you need to get the word out about the great work you do. In this 60-minute speech, we’ll teach you how to make the PR plays that score customers using the five tools and rules from our Inkandescent toolbox:

  • Be Savvy: Understand the PR Playing Field. Learn the difference between PR, marketing, advertising, and sales.
  • Be Strategic: Map Out Your End Game. To help you be successful, we’ll identify the goals for what we have seen be the most successful PR, marketing, and advertising campaigns.
  • Be Wise: Understand The Trifecta of Small-Business Failure. In the land of PR, simplicity can often be complicated. In all of our years of working as entrepreneurs, with entrepreneurs, we have identified three attitudes that cause a business to go south—and not for the balmy winters. We call it The Trifecta of Business Failure. We can help you find ways to avoid these three deadly sins.
  • Be Money-Smart: Assess the ROI. No successful businessperson does anything without knowing how much it will cost—and what the likely return will be on the investment. We’ll help you map out the finances of engaging in a variety of PR and marketing campaigns, and help you understand how to best assess the return on your investment.
  • Be Big, Dream Big—Tell Your Story. And as any successful entrepreneur will tell you, the key to turning a big idea into a big business is to keep it simple. We’d like to add another point to that strategy: Make it fun.

For more information, contact Inkandescent Speakers Bureau founder Hope Gibbs at hope@inkandescentpr.com, or 703 346-6975.

Events

Speaking Events

more Date: May 13, 2016 Speaker: Leslie Russell Topic: Innovation and Creativity + Applied Positive Psychology = Laughter and Joy Organization: oung Leadership/Entrepreneur Seminar Location: Berlin, Germany
more Date: Apr 07, 2016 Speaker: Leslie Russell Topic: Salon for the Soul: Discover the language of the soul and excavate your deepest knowing Organization: Private event - call for details Location: Los Angeles, CA
more Date: Mar 09, 2016 Speaker: Leslie Russell Topic: Applied Positive Psychology: Find your hidden joy and inner laughter Organization: Women's Circle, Chabad of Wilkes Berre Location: Wilkes-Barre, PA
more Date: Feb 18, 2016 Speaker: Leslie Russell Topic: Applied Positive Psychology, Laughter and Joy Organization: United States District Court, District of Connecticut Location: New Haven Courthouse: Support court for probation population
more Date: Jan 21, 2016 Speaker: Leslie Russell Topic: Keynote: Innovation and Entrepreneurship: Growing Business Acumen Organization: Dorian Drake International, Inc. Location: Westchester, NY
more Date: Oct 20, 2015 Speaker: Mary Foley Topic: How Savvy Women Thrive on Change, Increase Their Confidence and Power-Up Their Career Organization: Space Telescope Science Institute Location: Baltimore, MD
more Date: Oct 13, 2015 Speaker: Hope Katz Gibbs Topic: 8 Things Interns Should Not Do Organization: Virginia Commonwealth University, PR Program Location: Richmond, VA
more Date: Oct 06, 2015 Speaker: Hope Katz Gibbs Topic: Why Is PR Important? Organization: George Washington University, PR Graduate Program Location: Alexandria, VA
more Date: Oct 01, 2015 Speaker: Mary Foley Topic: Secrets to Thriving on Change in Stressful Times Organization: The Journal Record Location: Oklahoma City, OK
more Date: Oct 01, 2015 Speaker: Ann Butler Topic: “Chopped” Team-Building Competition Organization: The Steward School Location: Richmond, VA
more Date: Sep 30, 2015 Speaker: Michael Vidikan Topic: Technology Values Organization: Foresight & Trends conference Location: SLS Hotel, Los Angeles, CA
more Date: Sep 22, 2015 Speaker: Hope Katz Gibbs Topic: 2015 Annual "Woman 2 Woman" Extravaganza Organization: Network for Enterprising Women Location: Jefferson Lakeside Country Club, Richmond VA
more Date: Sep 15, 2015 Speaker: Mary Foley Topic: Engineering a Passion Organization: The Story Tellers Channel's "Stories that Matter!" Location: Richmond, VA
more Date: Sep 03, 2015 Speaker: Hope Katz Gibbs Topic: Facilitation: Extraordinary Women's Exchange Executive Committee Organization: Richmond Chamber of Commerce Location: Richmond, VA
more Date: Sep 03, 2015 Speaker: Hope Katz Gibbs Topic: Top 5 PR + Marketing Tips in 10 Minutes Organization: Network for Enterprising Women Location: Richmond, VA
more Date: Aug 28, 2015 Speaker: Ann Butler Topic: Creative Line Displays for Increasing Sales Organization: Richmond Public Schools Location: Henderson Middle School, Richmond VA
more Date: Aug 17, 2015 Speaker: Mary Foley Topic: Secrets to Thriving on Change in Stressful Times Organization: Virginia Society of Association Executives Location: Norfolk, VA
more Date: Aug 08, 2015 Speaker: Ann Butler Topic: Eating Healthy in a Hurry Organization: Genworth, Bring Your Chlid to Work Day Location: Genworth headquarters, Richmond VA
more Date: Jul 29, 2015 Speaker: Ann Butler Topic: How to Get Teachers to Think Like Business Owners Organization: Virginia Association of Family and Consumer Science Conference Location: Virginia Beach Hotel & Resort Conference Center
more Date: Jul 28, 2015 Speaker: Ann Butler Topic: Cauliflower is the New Kale Organization: Virginia Association of Family and Consumer Science Conference Location: Virginia Beach Hotel & Resort Conference Center
more Date: Jul 19, 2015 Speaker: Mary Foley Topic: Above and Beyond Panels: Creating Energizing Facilitated Conversations Your Clients Really Want Organization: Nationals Speakers Association Location: Washington, DC
more Date: Jun 27, 2015 Speaker: Sonya Gavankar Topic: Mentoring Millennials Organization: Women Leading the Future Conference 2015 Location: Washington, DC
more Date: Jun 09, 2015 Speaker: Sonya Gavankar Topic: Dressing for the Political Woman Organization: Women's Campaign School at Yale 2015 Location: New Haven, CT
more Date: Apr 24, 2015 Speaker: Mary Foley Topic: Grow Where You Are Planted: A Fun Panel with Award-Winning Administrative Professionals Organization: Lord Fairfax Community College Location: Watertown, VA
more Date: Apr 22, 2015 Speaker: Hope Katz Gibbs Topic: 8 Steps to PR Success for Entrepreneurs Organization: ENOVATE: Employing Northern VA Through Entrepreneurship Location: Annandale, VA
more Date: Apr 18, 2015 Speaker: Hope Katz Gibbs Topic: Leveraging Your Network to Build A Successful Career Organization: Ladies America Location: Washington, DC
more Date: Apr 01, 2015 Speaker: Hope Katz Gibbs Topic: PR 101: Why and How I started Inkandescent Public Relations Organization: PRSSA Location: Virginia Commonwealth University
more Date: Mar 24, 2015 Speaker: Mary Foley Topic: Keys to Being a Confident, Courageous, Career-Savvy Woman Organization: Bluefield Chamber of Commerce Location: Bluefield, WV
more Date: Feb 28, 2015 Speaker: Hope Katz Gibbs Topic: Women Entrepreneurs: Taking Your Business to the Next Level Organization: Prince William County Women Entrepreneurs Network Location: Old Hickory Gold Club in Woodbridge VA
more Date: Feb 20, 2015 Speaker: Ann Butler Topic: Dining Etiquette in a Business Setting for High School Students Organization: Dinwiddie Career and Technical Education Program Location: Dinwiddie Country Club, Richmond VA
more Date: Feb 18, 2015 Speaker: Ann Butler Topic: Heart-Healthy Cooking Organization: American Heart Association / Macy’s New York City Location: Macy’s, Short Pump, VA
more Date: Jan 31, 2015 Speaker: Hope Katz Gibbs Topic: Leveraging Your Network to Build A Successful Career Organization: Ladies DC Location: Washington, DC
more Date: Nov 24, 2014 Speaker: Ann Butler Topic: Low-Glycemic Cooking Organization: Greater Richmond Academy of Nutrition and Dietetics Location: The Source Kitchen, Midlothian VA
more Date: Sep 24, 2014 Speaker: Gina Schaefer Topic: Gina Schaefer On the Art of Customer Service Organization: SOCAP Location: Arlington Heights, IL
more Date: Sep 15, 2014 Speaker: Gina Schaefer Topic: Gina Schaefer On the Art of Customer Service Organization: Ace Hardware—International Retailer Group Location: Orlando, FL
more Date: Sep 11, 2014 Speaker: Carol Kinsey Goman Topic: The Power of Collaboration Organization: Institute for Management Studies Location: Pittsburg, PA
more Date: Sep 09, 2014 Speaker: Carol Kinsey Goman Topic: The Power of Collaboration Organization: Institute for Management Studies Location: Atlanta, GA
more Date: Aug 08, 2014 Speaker: Ann Butler Topic: Chopped” Team-Building Competition Organization: GE Location: Richmond, VA
more Date: Jul 18, 2014 Speaker: Carol Kinsey Goman Topic: The Power of Collaborative Leadership Organization: Texas Municipal League Leadership Academy Location: Austin, TX
more Date: Jun 24, 2014 Speaker: Sonya Gavankar Topic: Dressing for the Political Woman Organization: Women's Campaign School at Yale 2014 Location: New Haven, CT
more Date: Jun 17, 2014 Speaker: Rita Cheng Topic: Reaching Generation X & Y clients Organization: The Client Connection! Location: Online
more Date: Jun 14, 2014 Speaker: Sonya Gavankar Topic: Mentoring Millennials Organization: Ladies America: Women Leading the Future Conference 2014 Location: Washington, DC
more Date: Jun 06, 2014 Speaker: Carol Kinsey Goman Topic: The Power of Collaboration Organization: Institute for Management Studies Location: London, Amsterdam, Brussels, Edinburgh
more Date: May 18, 2014 Speaker: Carol Kinsey Goman Topic: The Silent Language of Leaders Organization: Kaiser Permanente Location: Northern California
more Date: May 15, 2014 Speaker: Carol Kinsey Goman Topic: Body Language for Women Who Lead Organization: San Francisco Women's Exchange Location: San Francisco, CA
more Date: May 13, 2014 Speaker: Carol Kinsey Goman Topic: Body Language for Women Who Lead Organization: Professional BusinessWomen of California Location: San Francisco, CA
more Date: May 05, 2014 Speaker: Yvette Montero Salvatico Topic: Reframing Workforce Narratives Organization: Linkage’s Institute for Leading Diversity & Inclusion Location: Atlanta, GA
more Date: Apr 08, 2014 Speaker: Carol Kinsey Goman Topic: Body Language for Business Professionals Organization: California Institute of Technology Location: Pasadena, CA
more Date: Apr 01, 2014 Speaker: Carol Kinsey Goman Topic: The Power of Collaboration Organization: Petrofac Location: Sharjah, United Arab Emirates
more Date: Apr 01, 2014 Speaker: Yvette Montero Salvatico Topic: Beyond Trends: Navigating the Changing World of Work Organization: Master Plan: The Strategic Workforce Planning Conference Location: Melbourne, Australia and Wellington, New Zealand