Date: June 24, 2013
Time: 9 a.m.
Topic: ConsumerShift: How Changing Values Are Reshaping the Consumer Landscape
Location: Atlanta, GA
In this speech: Andy Hines describes a model for how values changes are shifting into the future and provides advice on how to act on it in terms of consumer understanding and insights.
About Futurist Andy Hines
Andy is a lecturer and executive-in-residence at the University of Houston’s Graduate Program in Futures Studies, bringing together the experience he earned as an organizational, consulting, and academic futurist.
He co-founded and is currently on the board of the Association of Professional Futurists and has co-authored five books:
Hines has also authored dozens of articles, speeches, and workshops, and won several awards, including the 2003 Emerald Literati Awards’ Outstanding Paper accolade for best article published in Foresight for “An Audit for Organizational Futurists,” and the 2008 award for “Scenarios: The State of the Art.”
Most recently, he has appeared on several radio and television programs, including KRIV-26 News to talk about the future of libraries, and the CBS “Early Show” to talk about the MTV-commissioned study: “The Future of Youth Happiness.”
Praise for Andy Hines
Roberta Shaffer, Law Librarian, Library of Congress
“Andy’s techniques are powerful and can be applied to so many sectors,” she says. “His presentation and delivery are so easy to understand and digest that I knew the audience would benefit. I have heard him speak several times before, and I never grow tired of what he has to say. His speech certainly helped us bring all of the issues facing our industry to the fore. His discussion regarding thinking about the future, and viewing the problem as a futurist would, enabled us to consider how we might position ourselves for continued success.”
Cathi McLain, Convener, Consumer Trends Forum
“Andy’s presentation was a perfect keynote, and set the tone for the rest of the conference. He offered so much information that related to our theme. I can’t thank him enough.”
Futurist Rules: Andy Hines’ Speaking Topics
ConsumerShift: How Changing Values Are Reshaping the Consumer Landscape
The old approaches to consumer understanding no longer work. This presentation explores broad-scale patterns in changing values that will reshape the consumer landscape over the next decade. It introduces the New Dimensions of Consumer Life model to help systematically sort out and categorize the myriad influences on consumer decision-making and behavior. It concludes that values, defined as an individual view about what is most important in life that in turn guides decision-making and behavior, is the single best predictor for gaining insight into how consumers may change in the future.
Learn more here about ConsumerShift.
A Dozen Surprises About the Future of Work
This presentation takes a provocative approach in suggesting potentially surprising outcomes regarding the future of work. It builds upon existing trends and covers a wide spectrum of topics that will stretch the audience’s thinking on how work might be different in the future. The session concludes with some strategic implications designed to encourage a lively Q&A and things audience members can do back at work.
Read more about Hines’ thoughts on this topic here.
How Thinking About the Future Can Benefit Your Organization
This presentation delivers concrete, practical suggestions on how applying foresight can add value to your organization. It is based on, “Thinking About the Future: Guidelines for Strategic Foresight,” a recently released book edited by Hines that draws on the collective wisdom of three dozen foresight professionals. Participants will learn about a framework for organizing foresight based on the six principal activities of strategic foresight: framing, scanning, forecasting, visioning, planning, and acting. They will also learn more than a dozen ways to apply selected guidelines to bring practical benefits to their organization in the years ahead.
Need Innovation? Try Foresight
Rarely does a discussion of business issues or a CEO speech take place without several mentions of the need for innovation. Equally rarely does the idea of foresight appear in the same context. That’s a shame — and an opportunity — because the two go together quite well. Hines will share his experiences and insights about applying foresight in support of innovation and discuss ways for audience members to apply it in their particular situations.
An Organizational Foresight Audit: 10 Questions for Building a Foresight Capability
What do you need to think about to create or build a foresight function inside today’s organization? It takes time and patience, but armed with a plan and strategy, it can be done. Hines will discuss a 10-question issue audit that gets at the key issues that need to be considered.
The Future of Youth Happiness
This presentation explores the pathways those ages 12 to 24 will be pursing in their quest for happiness. Like most people, they pursue happiness with a combination of three strategies: the pleasure of the moment, relationships with family and friends, and the long-term search for meaning and purpose. After probing more deeply, though, it turns out that more than any generation that has come before them, today’s youths recognize that happiness is something that can and should be achieved or worked toward, in essence, a practical approach to happiness. Hines will explore 13 forecasts about the future of happiness and bring these forecasts to life in the form of seven happiness personas, and share the overall findings he helped develop in partnership with project sponsor MTV.
Read more about Hines’ presentation here.
On the Road to 2025: The Role of Forecasting in Understanding the Emerging Science and Technology Landscape
This presentation explores the role of forecasting in understanding the emerging science and technology landscape. Hines will review how the forecasts he and his colleagues made in their 1996 book, “2025: Scenarios of US & Global Society as Reshaped by Science and Technology,” are tracking. He will then describe the lessons learned for forecasting and how he would adjust the forecast … if at all.
Which Energy Future? You Decide
Mini-scenarios of possible energy futures are introduced and outlined. Hines then explores the assumptions underlying each of them, so that participants can see “what would have to happen” in order for each scenario to occur. This approach will enable participants to see a provocative set of potential future outcomes and provide the opportunity for them to make their own assessment on which seems most likely to occur.
Hines has also presented on a wide range of other topics, including the future of libraries, beverages, food, credit unions, the environment, social media, work, and insurance.