Date: June 25, 2013
Time: 6:30 PM to 7:30 PM
Hope Katz Gibbs
Topic: The 8 Steps to PR Success
Location: 1800 Wyoming Avenue, NW,Washington, DC 20009Washington, DC
In conjunction with the Three Sheep’s Marketing Essentials Bootcamp, journalist Hope Katz Gibbs will be speaking about her upcoming book and public relations for your business.
This is a free event, though we ask for a $10 donation.
About the speech:
Of the zillion PR firms in America, odds are good that no two will approach PR and marketing your business the same way. But, we all use the same tools in the PR toolbox. What will set your business apart from the pack is how you finesse your message, stay consistent, and find clever ways to maximize your visibility.
In this 60-minute speech, we’ll begin by sharing the 8 Steps to PR Success that you need to know before you get started (20 minutes):
1. Create a stunning website.
2. Develop an explosive PR campaign.
3. Make a splash in the news.
4. Write a column in a magazine.
6. Join a Speakers Bureau.
7. Write a book.
8. Pay it forward.
For the remainder of the time, we’ll invite the audience to share their websites, newsletters, marketing materials, and social media strategies with the group to discuss and analyze.
Journalist, publicist, and entrepreneur Hope Katz Gibbs started her career as a reporter, writing for The Washington Post, USA Today, The Miami Herald, George Washington University magazine, The Costco Connection, and dozens of alumni, association, general interest, and education publications. Click here to view her published clips.
The award-winning reporter got into PR in 2001, and in 2008 incorporated The Inkandescent Group LLC. With the mission of promoting, educating, and inspiring entrepreneurs, the firm’s flagship is Inkandescent Public Relations, a PR, marketing, web development, and design firm that helps businesses boost their visibility.
“Learn more at* www.inkandescentpr.com