Date: March 13, 2013
Time: Keynote: 10:45 AM - 12:00 PM
Topic: The Future of Value-Added Sales
Organization: Health Industry Distributors Association
Location: Sawgrass Marriott Golf Resort and Spa in Ponte Vedra Beach, FL.
Lisa will deliver a keynote for the general session titled, “The Future of Value-Added Sales.” She will address:
- How sales strategies are evolving across industries and within healthcare
- What happens when a sales force trained to “add value” meets a customer last-focused on “reducing costs”
- How the sales force role is adapting to the post-healthcare-reform world
Audience: about 250 health industry executives attending the Executive Conference of the Health Industry Distributors Association
About Lisa Earle McLeod
Lisa Earle McLeod’s most recent title, “Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud,” was published by Wiley in 2012 and earned the No. 2 spot on the “Business Book Bestseller List” by www.800ceoRead.com in December 2012.
She is a sales leadership expert and a bestselling author. Her other books include “The Triangle of Truth,” which The Washington Post named a “Top Five Book for Leaders;” and “Forget Perfect.”
Companies such as Apple, Kimberly-Clark, and Pfizer hire her to help them create passionate, purpose-driven sales forces.
A powerful presenter, McLeod has delivered more than 500 keynotes and programs to audiences as large as 2,500. Her keynotes are effective for dozens of industries as varied as high tech, healthcare, and transportation—including Apple Computer, Deloitte Consulting, Google, and Peterbilt Trucking.
McLeod has appeared on “Today,” and has been featured in Forbes, Fortune, and The Wall Street Journal. She provides executive coaching sessions, strategy workshops, and keynote speeches.