Date: September 28, 2012
Time: Strategy Workshop: 8:30 AM - 4:00 PM
Topic: Selling With Noble Purpose
Organization: Sunovion Pharmaceuticals
During this one-day program, Lisa worked with a cross-section of Sunovion Pharmaceutical sales leaders to facilitate creation of “Sunovion’s Noble Sales Purpose.” Sunovion’s Noble Sales Purpose will now serve as a lynchpin in the pharmaceutical firm’s go-to-market strategy.
Sunovion is dedicated to discovering, developing, and bringing to market therapeutic products that advance the science of medicine.
Audience: Sales Leadership Team
About Lisa McLeod
Lisa Earle McLeod’s most recent title, “Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud,” was published by Wiley in 2012 and earned the No. 2 spot on the “Business Book Bestseller List” by www.800ceoRead.com in December 2012.
She is a sales leadership expert and a bestselling author. Her other books include “The Triangle of Truth,” which The Washington Post named a “Top Five Book for Leaders;” and “Forget Perfect.”
Companies such as Apple, Kimberly-Clark, and Pfizer hire her to help them create passionate, purpose-driven sales forces.
A powerful presenter, McLeod has delivered more than 500 keynotes and programs to audiences as large as 2,500. Her keynotes are effective for dozens of industries as varied as high tech, healthcare, and transportation—including Apple Computer, Deloitte Consulting, Google, and Peterbilt Trucking.
McLeod has appeared on “Today,” and has been featured in Forbes, Fortune, and The Wall Street Journal. She provides executive coaching sessions, strategy workshops, and keynote speeches.