Date: December 29, 2012
Time: 9:30 am
Hope Katz Gibbs
Topic: How to Make the Press Want to Meet You
Organization: Kate Barton's Media Punch!
Location: KDOW 1220am The Wall Street Business Network
Be Media Savvy: How to Make the Press Want to Meet You
How can you get in front of reporters, and talk to them so they care about your story? This talk is a strategy session that will help you learn to think like a reporter, and get your company in the news. Here’s how:
• Dive deep: Know when you have a story worth telling, and when you don’t.
• Find the reporters who will care: Slow and steady wins the race.
• Build up to the big time: Create a long-range PR strategy.
• Talk the walk: How to write a press release that gets attention.
• Maximize your visibility: What to do with your press coverage once you get it.
We’ll also discuss whether getting in the news is the best use of your PR energy.
About Kate Barton’s Media Punch
Media & Marketing Made Easy
on KDOW 1220am The Wall Street Business Network
PUNCH! Media & Marketing Made Easy is a live, hour-long talk radio show dedicated to educating businesses on everything related to public relations, marketing, social and traditional media, branding and more.
The program, hosted by Three Girls Media & Marketing’s founder & CEO, Erika Taylor Montgomery, airs Saturdays between 3pm-4pm PST and can also be streamed live on www.KDOW.biz.
For more information, visit www.threegirlsmedia.com/punchradio.
About Hope Katz Gibbs
Journalist, publicist, author, and entrepreneur Hope Katz Gibbs started her career as a newspaper and magazine reporter after graduating from the University of Pennsylvania in 1986. Then, after studying for her master’s degree in educational leadership at The George Washington University, she launched her freelance writing business in 1993.
Gibbs has won several awards for feature and column writing for her articles, which have appeared in The Washington Post, USA Today, The Miami Herald, Costco Connection, and dozens of business, education, and general interest magazines, newspapers, newsletters, blogs, and websites.
The writer got into the PR business in 2001, when she founded Great Handmade Gifts, an online art and craft website that represented artists, artisans, and authors from around the world. In 2002, she began a decade-long stint working as the director of communications for the City of Fairfax Schools, and in 2006 added another client to her list, the international futurist think tank, Social Technologies.
In 2008, she incorporated as The Inkandescent Group, LLC, and since then has helped increase the visibility and credibility of more than 100 entrepreneurs, educators, authors, and small-business owners through the services she offers. Gibbs’ mission: To promote, educate, and inspire entrepreneurs.
For more information, visit www.TheInkandescentGroup.com, or send her an email.